After more than 20 years of successful cooperation, Media4U and bonprix are entering a new stage of their technology partnership. Media4U has become the lead partner for the implementation and development of e-commerce platforms and SAP infrastructure. The culmination of the work to date is the signing of an international agreement that will enable more efficient management of bonprix’s online store infrastructure across Europe.
As one of the leaders in online fashion retail, bonprix has for years grown its business on Media4U’s technology solutions. The new contract covers the migration of further bonprix online stores to the Cartalo Enterprise platform, enabling better management of the store infrastructure and integration with external SAP-class systems. Looking further ahead, rollouts are planned in several more European countries, including France, Sweden, Italy, Norway and Switzerland, along with the migration of bonprix sites in Finland and Spain to the latest solutions.
“We chose Media4U as our lead technology partner for migrating our technology stacks in multiple European countries based on its many years of experience working with bonprix in Poland. Media4U has repeatedly proven to be a reliable partner, offering both deep expertise and modern technology solutions. We value its advice and the technologies it brings to our projects. Together, we will raise the quality of service for bonprix customers in more than 15 countries,” says Matthias Wlaka, Managing Director Technology at bonprix.
To date, Media4U has implemented and continues to develop bonprix sites in 9 countries, including Poland, Romania, Slovakia and Hungary. The most recent projects are the bonprix online stores in the Czech Republic and the Netherlands, and Media4U is currently working on further launches. bonprix stores run on Cartalo Enterprise, the largest and most scalable dedicated system in the agency’s technology portfolio.
It is a headless, API-based solution tailored to the needs of very large, global e-commerce operations. It allows full integration with external systems, is continuously updated and is built on proven frameworks.
“We can build modules for each new country in the bonprix group that are either independent of one another or identical. With Cartalo Enterprise, we deliver better economics for the entire e-commerce platform, because a solution designed once is deployed and maintained across all bonprix stores,” says Maciej Strzelczyk, Deputy Head of IT at Media4U, who is behind the solution.
“We are delighted to support bonprix through the next stages of its digital transformation. Our goal is to deliver solutions that not only streamline day-to-day operations but also make it possible to respond faster to customer needs and grow international sales,” emphasizes Maciej Kasperek, CEO of Media4U.
Marta Ostrowska
Marketing Manager
