Web analytics

We look at who your audience is, where they come from, how they behave and what they buy.

Web analytics for e-commerce

What are we doing?

Web analytics for e-commerce

Web analytics provides up-to-date reports and analysis on how visitors behave on your website, who they are by age and gender, what device they use and how they came to your website (traffic source), the most popular content on your website, your conversion rate and much more. With this information, you can plan your business strategies in full knowledge and grow your business faster.

What are we doing?

  • Google Analytics configuration (GA4)  
  • Google Tag Manager configuration 
  • A/B testing 
  • Product analyses 
  • Studying current user behavior on the site (quantitative data) 

Your advantages



Fewer abandoned

shopping carts

Easier path

to purchase

Online campaign

cost optimization

It’s worth trusting us

Our customers appreciate the results

Marcin Mierzwiński

Partner in PAAN CAPITAL, Member of the Supervisory Board of KAN Sp. o. o. , owner of the TATUUM brand

In the era of pandemic restrictions, in response to rapidly growing sales in this channel, we faced the challenge of changing the online store to a more efficient and user-friendly one. Our clients are mostly women aged 30+, who by 2020 were usually shopping at the station. To meet the needs of our client, we wanted to create a space that would take care of the comfort of moving around the online store. Thanks to cooperation with Media4U agency, we have implemented modern solutions to improve this process. The website of the store is characterized by minimalism, which perfectly fits the character of our brand, and posted content and products are presented in a transparent way. We are happy to have experienced reliable cooperation, where understanding of business needs counts.


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