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We prepared the project “Beauty Beyond” for many months, often postponing the date of the “premiere” because the idea changed and “matured” together with us. In the end, however, we managed to create and transmit this elusive “something” that came 100% from our hearts and minds. All the more we are happy and proud that BB has received such a warm reception. Many people worked behind the scenes on the project, each of whom contributed a part of themselves. The success of the campaign and such a large and positive reception would not have been possible without the work of the Media4U agency, which took great care to ensure that the project was visible online and reached as many people as possible. We are grateful to Media4U for its commitment, creativity and consistency in action. We are glad that we have taken up this difficult challenge of facing the perception of beauty in our interesting but very demanding times. We are looking forward to the next releases and cooperation with the agency.