Monnari

New e-commerce platform to streamline shopping process

Monnari is a Polish clothing brand with 20 years of tradition, created for women who appreciate elegance and timeless, feminine designs. A wide range of clothing, accessories and models from the Bags&Shoes line is available in 167 shops nationwide and in the online shop emonnari.pl.

Background

Our collaboration with Monnari has been continuous since 2016. During this time, we’ve not only run Google Ads campaigns, but also jointly launched a new e-commerce platform. The new version was designed to make it easier to navigate the shop, streamline the shopping process and best meet the needs of mobile devices in order to improve online sales results. One of the main goals was also to increase the efficiency of order processing by supporting processes designed from the beginning and introducing support for electronic invoices.

What we did?

Monnari’s new e-shop was launched on 9 July 2018. In the refreshed version, we significantly improved the user shopping experience by introducing, among other things, advanced filters that make it easier to find the right product. We also adapted advertising campaigns. Thanks to a new subdivision of the categories in the shop, we were able to better match the keywords to the landing pages and increase the reach of the ads on mobile devices.

The e-commerce conversion rate increased by 58.2%, and thus the revenue of the entire store went up.

We compared the data for the same period in the current year and the year before. The new site significantly improved the store’s sales performance. The e-commerce conversion rate increased by 58.2%, and thus the revenue of the entire store went up. We also reported an 18% drop in the rejection rate.

DATA FOR STORE IN TOTAL

  • 18% drop in rejection rate
  • 58.2% increase in e-commerce conversion rate
  • 75.7% revenue growth

The new e-store is tailored for mobile devices, bringing in new customers who prefer to shop using their phones. The refreshed site resulted in a 24.8% rise in the share of people using mobile devices, which translated into increased revenue for the store.

DATA FOR ADVERTISING CAMPAIGNS

  • 14.5 % drop in rejection rate
  • 66.7% increase in e-commerce conversion rate
  • 170.4% revenue growth

The change in the online store platform also had a significant impact on advertising campaigns. The new site structure caused the e-commerce conversion rate to increase by 66.7%, which basically means that it facilitated customers to complete transactions more efficiently after switching from sponsored content.

DATA FOR MOBILE DEVICES

  • 90% increase in e-commerce conversion rate
  • 24.8% increase in the share of users using mobile phones
  • 125.4% revenue growth

We’ve built an effective relationship

Jarosław Szot

E-commerce Director at Monnari Trade S.A.

In response to the needs of our customers, we wanted to create a space that ensures a seamless shopping experience in our online store. Thanks to our collaboration with Media4U, which has been ongoing for over seven years, we have implemented modern solutions to enhance this process. The store’s website is characterized by minimalism, perfectly aligning with our brand’s identity, while the content and products are presented in a clear and transparent manner. Our e-commerce generates €25 million in annual revenue, and the technical support from Media4U helps us continue developing this channel. We are pleased to have a strong partnership based on a deep understanding of business needs.

18%

drop in rejection rate

58.2%

increase in e-commerce conversion rate

75,7%

revenue growth

It’s your move now

Free consultation