Scania
B2C application Scania sells its vehicles in more than 100 countries around the world and began its operations in Poland in 1995. In addition to reliable trucks, the company has established a well-developed network of 35 service stations that evenly cover all of Poland.
Assumptions
We conducted a regular analysis of keywords and their costs to exclude phrases that generate high costs with little revenue. We tested various rate-setting strategies, selected appropriate rate levels and modified customer groups. We carried out analytical activities, on the basis of which we also made changes at the level of campaigns, monitored the results and reacted to undesirable deviations. Furthermore, in creating the types of campaigns, we used the latest solutions offered by Google, among others the smart product campaign and the smart ad network campaign, both of which yielded particularly good results.
What we did
We implemented changes at the level of campaigns, monitored the results and reacted to unwanted deviations. Furthermore, in creating the types of campaigns, we used the latest solutions offered by Google, among others the smart product campaign and the smart ad network campaign, both of which yielded exceptionally good results.
We’ve built an effective relationship
Scania
Krzysztof Grzywka
Regional Workshop Development Manager, Scania
We established cooperation with the agency in connection with launching the online store for Scania Polska S.A. The scope of the commissioned tasks included preparing the graphic design and implementing the online store website. The project stands out with a modern design that perfectly aligns with the company’s communication.
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