Scania
B2C application Scania sells its vehicles in more than 100 countries around the world and began its operations in Poland in 1995. In addition to reliable trucks, the company has established a well-developed network of 35 service stations that evenly cover all of Poland.
Assumptions
We conducted a regular analysis of keywords and their costs to exclude phrases that generate high costs with little revenue. We tested various rate-setting strategies, selected appropriate rate levels and modified customer groups. We carried out analytical activities, on the basis of which we also made changes at the level of campaigns, monitored the results and reacted to undesirable deviations. Furthermore, in creating the types of campaigns, we used the latest solutions offered by Google, among others the smart product campaign and the smart ad network campaign, both of which yielded particularly good results.
What we did
We implemented changes at the level of campaigns, monitored the results and reacted to unwanted deviations. Furthermore, in creating the types of campaigns, we used the latest solutions offered by Google, among others the smart product campaign and the smart ad network campaign, both of which yielded exceptionally good results.
We implemented changes at the level of campaigns, monitored the results and reacted to unwanted deviations. Furthermore, in creating the types of campaigns, we used the latest solutions offered by Google, among others the smart product campaign and the smart ad network campaign, both of which yielded incredibly good results.
Zbudowaliśmy efektywną relację
Marcin Mierzwiński
Partner in PAAN CAPITAL, Member of the Supervisory Board of KAN Sp. o. o. , owner of the TATUUM brand
In the era of pandemic restrictions, in response to rapidly growing sales in this channel, we faced the challenge of changing the online store to a more efficient and user-friendly one. Our clients are mostly women aged 30+, who by 2020 were usually shopping at the station. To meet the needs of our client, we wanted to create a space that would take care of the comfort of moving around the online store. Thanks to cooperation with Media4U agency, we have implemented modern solutions to improve this process. The website of the store is characterized by minimalism, which perfectly fits the character of our brand, and posted content and products are presented in a transparent way. We are happy to have experienced reliable cooperation, where understanding of business needs counts.
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