Endo

The Endo brand makes exceptional clothing for children. The products are characterized by unique graphics designed by partner artists and inscriptions in Polish that arouse a lot of excitement among children and adults. The Endo brand also stands for the highest quality – the clothes are sewn from cotton and linen and decorated with eco-friendly water-based ink prints. With their simple cut and careful workmanship, the products have been delighting customers since the late 1990s. As proof of this, Endo is honored with awards for the best quality of children’s and infant’s clothes and receives certificates and awards from companies and institutions evaluating the quality of children’s goods available on the Polish market.

Assumptions

In order to continuously develop the company and provide customers with an even more convenient shopping experience, the Endo brand is constantly evolving. One of the ways to achieve the goal was to create a new sales platform that would provide great accessibility on all devices, namely, desktops, laptops, tablets and smartphones. There were also plans for a tool to efficiently manage the shipment of products so that lead times would not exceed 48 hours. Optimization of direct marketing processes was also among the customer’s requirements.