What do I pay the agency for? Costs incurred for digital marketing campaigns

You often wonder how to make your campaign bring the desired effect. Lack of customers, and therefore a burned budget, is the most frustrating result of any ad. However, we do not need to convince those with a positive cooperation experience with the agency that it is worth trusting a specialist.

There must be more than a campaign to achieve the intended advertising goal. Therefore, in this article, you will find out what you gain by investing in the professional preparation of your campaign.

Benefits of cooperation with an advertising agency

By paying an agency, you receive comprehensive support to increase the visibility of your store’s brand, attract new customers and increase online sales.

Many aspects are difficult to achieve independently or require more significant resources and financial outlays. Hence, it becomes more profitable to reach for professional help.

Access to many tools and technologies

If you plan your campaign, you will need marketing tools, which can be expensive. A good advertising agency has access to advanced analytical programs, campaign monitoring, or graphic design. In addition, it keeps abreast of trends, using the latest technologies, which allows customers to stay familiar with the dynamic marketing changes. The cost of subscribing to these tools for an individual business may be too high and unprofitable.

Specialized expertise

Advertising agencies usually employ specialists in SEO, SEM, graphics, copywriting or data analytics. As a result, they benefit from a wide range of knowledge and experience. Thorough analysis, thought-out graphic creation and content are necessary introductions to setting up a campaign on an advertising account. Further, a competent team will take care of its course, constantly monitoring the effects.

Resource flexibility and scalability

Hiring specialists on a full-time within a sole proprietorship would be costly and time-consuming. In turn, advertising agencies can adapt their resources to the current client’s needs. It is also worth trusting such an agency, which is experienced and able to react quickly to changing market conditions. A marketing strategy developed based on advertising objectives is only effective if we consider the industry’s specifics. All aspects of the campaign should be clarified at the outset, even before the contract is concluded.

Optimization of advertising budget

Agencies with experience creating and managing online campaigns can optimize their advertising budget more effectively, minimizing losses and maximizing ROI. I know from experience that clients running campaigns on their own cannot achieve the results that an experienced agency will provide them.

Check out: Google Ads audit.

Market research and competition analysis

Every online campaign should be preceded by advanced market research and a thorough competition analysis. Therefore, it is worth trusting the knowledge of specialists and going for support from an experienced agency. Thanks to detailed research, you will get to know the exact profile of your recipient, which will eliminate the risk of making mistakes when developing, e.g., marketing communication.

Speed of campaign implementation

Agencies can quickly implement advertising campaigns, which can be crucial in a dynamic e-commerce environment. With the right resources and technical capabilities, they can respond promptly to market environment changes and adapt marketing strategies to new conditions. Preparing and implementing an effective campaign on your own requires much time to learn and gain experience.

A conscious message of the campaign

Often, people setting up a campaign on their own choose ineffective keywords. They must remember the user perspective, who usually only thinks a little about typing a few words into the search engine. So, for example, a parent making an appointment with a dentist for its child will enter the phrase “dentist for the child” faster than “children’s dentistry”. It is worth taking this into account when choosing keywords for ad impressions. In addition, when creating a campaign, it is crucial to have a precise message adapted to the specifics of a given industry. Therefore, handing it over to an experienced specialist who will direct effective, personalized communication based on a positive, trustworthy brand image is worth it.

Check out: Our online campaign support for the Lodz ICT Cluster.

Ability to analyze data and report

The campaign launch should be accompanied by an analysis of data related to transactions, shopping carts, conversions, and other key metrics associated with e-store performance. To this end, the help of Google Analytics 4 becomes invaluable – a free tool for monitoring and analyzing traffic on websites and applications. However, to benefit from using GA4, the ability to extract the relevant data and then submit it into regular reports with conclusions about the campaign’s effectiveness is needed. Using GA4 on your own is only effective with proper competencies, and outsourcing work to a freelancer will be more expensive than using an agency with in-house resources.

Check out: Google Ads campaign based on Performance Max with almost 50% increase in sales.

Risk reduction

Advertising agencies are responsible for the effectiveness of their actions, which reduces the risk for the client. If you run your campaign, any failures can be costly.

When determining your marketing strategy, consider whether your current resources and competencies will allow you to create an online advertising campaign on your own. However, based on many years of cooperation with clients, it is not worth confronting a lack of experience with online advertising because it usually ends up burning your budget. In return, it is worth investing in help from specialists.

If you need support for your advertising, check out our offer for online advertising campaigns.